The CPA Consultants’ Alliance (CPACA) is a working group of thought leaders united in their efforts to further leadership within the CPA profession. Through collaboration, we offer deliverables and solutions CPA firms can use to advance leadership in their firm.

Making a difference is a cornerstone of our work together and we believe that effective leadership is foundational to the long-term success of the profession. Register for future information from us here.


Member of the Month

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Adelaide Ness

The Rainmaker Companies

As an Executive Vice President of The Rainmaker Companies, Adelaide is a speaker, trainer, coach and consultant to accounting firms around the world.  Adelaide’s strengths are in marketing, branding, communications, leadership and business development.  For over twelve years she has been working with accounting firms to help them build stronger cultures and stronger brands by encouraging excellence and consistency at all levels in a firm.  She does this through curriculum development that addresses each firm’s unique challenges and strengths and through energetic and impactful training that keeps firms excited about growth. Adelaide teams up with Julie McPherson, Vice President, in the training of The Rainmaker Academy, the premier leadership and business development program to the industry.  More recently, Adelaide has spearheaded and oversees the development of Video Module training and records these to supplement growth efforts inside of firms.


The CPA Consultants’ Alliance (CPACA) recently released their Big Ideas! podcast series with 16 episodes that explore key issues facing the public accounting profession, including managing change, leadership, remote staffing, technology, advisory, growth, and succession.

Our Blog

Asking for Transparency – What Does That Really Mean?

By Tamera Loerzel | June 17, 2020

When facilitating visioning sessions with both current partners and their NextGen leaders, one element consistently emerges as crucial to their becoming a NextGen firm: transparency. Yes, it’s a request of the NextGen leaders, and it is often contrary to Baby Boomers’ and older Gen Xers’ approach of “Just put your head down, don’t ask any questions and…

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By Matt Solomon | June 3, 2020

In our last post, we discussed the need for a clear process to help you price, sell, and deliver your new advisory services for clients. When your process communicates the value you offer, you are on the brink of achieving major success. There’s just one more step, and we’ve saved the best for last. The truth is,…

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Becoming a Flex-Forward Firm

By Renee Moelders | May 20, 2020

At ConvergenceCoaching, we’re huge proponents of flexible work programs, or what we like to call Anytime, Anywhere Work™ programs. We’ve been operating in a flexible, virtual environment ourselves for almost 18 years and the strategies we use to keep our team connected and operating efficiently are the same ones we teach to our clients. Philosophically,…

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