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Member of the Month
Bonnie Buol Ruszcyk
bbr companies llc
Bonnie Buol Ruszczyk (like rustic without the “t”) is the founder and owner of bbr companies llc. After having built a widely recognized and respected marketing firm, bbr marketing, she decided to make a big change in 2017 and scale her business back so she could focus on what she does best and brings her the most joy. And thus her part-time chief marketing officer service was born. Most firms can benefit from the input of a seasoned, experienced strategic marketer, but don’t need or want to invest in that resource full-time. This way partners can focus on what they do best with the knowledge that their marketing (and often their marketing team) is being managed by an expert with their strategic plan always in mind.
One of the more common questions I have received is, “When is the right time to hire a marketing professional?” When I talk with partners about adding a marketing professional to their team, I often evaluate their firm in the following areas: How quickly does the firm want to grow? If a firm has aggressive…Read More
By now, all of you reading this have heard of Lean Six Sigma (LSS). It isn’t a new concept. It was new to our profession back in 2007 when I first started going to conferences and presenting on the topic. Since then, we’ve worked with over 150 CPA firms to launch Lean process improvement initiatives,…Read More
CPAs are knowledge workers and the more thoroughly they understand how to utilize their technology and optimize the profession’s best practices to service clients, they more effective and profitable their firms will become. One of the most important lessons I learned in my three decades in the CPA environment is that firms that have made…Read More