The CPA Consultants’ Alliance (CPACA) is a working group of thought leaders united in their efforts to further leadership within the CPA profession. Through collaboration, we offer deliverables and solutions CPA firms can use to advance leadership in their firm.
Making a difference is a cornerstone of our work together and we believe that effective leadership is foundational to the long-term success of the profession. Register for future information from us here.
Member of the Month
Bonnie Buol Ruszczyk
bbr companies llc
Bonnie Buol Ruszczyk (like rustic without the “t”) is the founder and owner of bbr companies llc. After having built a widely recognized and respected marketing firm, bbr marketing, she decided to make a big change in 2017 and scale her business back so she could focus on what she does best and brings her the most joy. And thus her part-time chief marketing officer service was born. Most firms can benefit from the input of a seasoned, experienced strategic marketer, but don’t need or want to invest in that resource full-time. This way partners can focus on what they do best with the knowledge that their marketing (and often their marketing team) is being managed by an expert with their strategic plan always in mind.
During the CPA Consultants’ Alliance recent meeting, we discussed key issues facing the public accounting profession. Based on this conversation, we created recommendations that firm leaders can do in five fundamental areas of focus to transform the business model in their firm into a sustainable, future-ready model that attracts and retains the next generation of talent and clients.
You know by now that the remote revolution is upon us. Workers are embracing work-from-home options and flooding to the gig economy in droves. According to a 2017 report, 3.9 million employees currently work from home at least half the time. That’s a 115% increase in remote workers since 2005. But misconceptions about remote work permeate the…Read More
These days, it seems like we’re always rushing around. We’re always busy, busy…we love to cross things off our to-do list. How often do you stop to think about why you’re doing all the things you’re doing? Why do you do the things you do, in your work and in your personal life? I’ll be the first to…Read More
By now, firms know they need to change. The question now is HOW? As firm leaders read articles, attend conferences and talk to peers, it seems they are looking or hoping for the solution that will magically transform their firm. Unfortunately, there is no magic solution. However, you can take steps to determine the right…Read More