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The Rainmaker Companies
As an Executive Vice President of The Rainmaker Companies, Adelaide is a speaker, trainer, coach and consultant to accounting firms around the world. Adelaide’s strengths are in marketing, branding, communications, leadership and business development. For over twelve years she has been working with accounting firms to help them build stronger cultures and stronger brands by encouraging excellence and consistency at all levels in a firm.
Your firm went “paperless” for tax processing a long time ago, but is it really taking advantage of the digital tools and production processes that have evolved since then? In our consulting within CPA firms, we often find that many created digital versions of processes that simply emulated their manual processes. For example, moving physical…Read More
For the past year, AICPA leadership has been touting the evolution towards the “audit of the future,” with one of the core discussion points being how Blockchain will be one of the driving technologies behind financial reporting and operating a business in the future. This has been bolstered by a tidal wave of articles describing…Read More
One of the more common questions I have received is, “When is the right time to hire a marketing professional?” When I talk with partners about adding a marketing professional to their team, I often evaluate their firm in the following areas: How quickly does the firm want to grow? If a firm has aggressive…Read More