Practice Improvement

You Want to Make Partner? Distinguish Yourself

We often get asked from up-and-coming leaders what we think it will take for them to become partner. We believe that there are certain criteria and results an individual is expected to achieve to be considered for partnership. While some current partners in firms may argue that they’ll “know a partner when they see it”…

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Eight Reasons Firms Should Move to the Cloud

The 2017 CPA Firm Management Association (CPAFMA.org) Paperless Benchmark Survey found that 23% of firms had moved their IT Infrastructure to cloud providers instead of building and maintaining them themselves.  Read below why this trend is accelerating and why your firm should be considering the move: Replacement Cost of Onsite Network: As servers come to…

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What Gender Issue?

Many question whether a gender issue exists in our profession. I did not expect to encounter this issue as part of the INSIDE Public Accounting/ConvergenceCoaching research study, “The Road to Retention: Motivators and Drivers for Young Public Accounting Professionals.” What I anticipated was generationally-focused feedback highlighting the differences between mature and younger professionals.   Digging…

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7 Reasons CPA Firms Don’t Achieve the Growth They Desire

Growing a CPA firm isn’t easy. There are many dynamics that must align to get a team rowing in the right direction. With a distinct gap between growth rates of the best-performing firms and the rest of the pack its no surprise that high-growth accounting firms have a “secret sauce.” In this blog post, we’ve identified 7 reasons why…

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An Unanticipated Outcome of Case Studies and Testimonials

When working with accounting firms, I am a staunch advocate of creating and sharing case studies and testimonials. Using these tools plentifully on your website and other marketing efforts is a great way to help potential clients visualize themselves as actual clients, picture themselves gaining the benefits of working with your firm and better understand…

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Want to Keep Your Next Gen? FLEX!

Our 2016 Anytime, AnywhereTM Work Survey Will Show You How   We’re excited to present the results from the ConvergenceCoaching 2016 Anytime, AnywhereTM Work Survey, celebrating our third year studying public accounting firm flexible work initiatives. In this first blog in our series, we’ll share the highlights of this year’s survey with responses from 160…

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5 Reasons to Leverage & Delegate Client Contact

The word “succession” is used daily in our industry.  Whether discussing it strategically at an executive level and what it means for partners, reading it in an industry publication, or talking to rising leaders – the issues and conversations around succession are front and center in many firms.  And we need to have serious dialogue…

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Anytime, Anywhere Work™ Survey Says Measure Differently to Flex Time

In the recent IPA/ConvergenceCoaching Road to Retention survey, an astounding 60% of the over 723 young accounting professionals we surveyed said the element of work they least enjoy is the hours.  As firms continue to move towards a flexible work environment, one of the biggest challenges is around this “time” paradigm. For instance, while 97%…

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