Posts Tagged ‘CPA’

A Growth Culture Requires a Solid Foundation of Client Retention

Many firms today are in the midst of “growth initiatives.” This, in its most basic of definitions, refers to trying to grow a firm from its current size to a larger size through increased focus and training on business development activities. Some firms achieve this through developing niche specialties; others find ways to develop more…

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When to Hire a Marketing Professional

One of the more common questions I have received is, “When is the right time to hire a marketing professional?” When I talk with partners about adding a marketing professional to their team, I often evaluate their firm in the following areas: How quickly does the firm want to grow? If a firm has aggressive…

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5 Qualities that Differentiate Your Firm

By now, all of you reading this have heard of Lean Six Sigma (LSS). It isn’t a new concept. It was new to our profession back in 2007 when I first started going to conferences and presenting on the topic. Since then, we’ve worked with over 150 CPA firms to launch Lean process improvement initiatives,…

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All About Fees

Clients expect their professionals to be able to discuss their fees but are usually just as scared to ask about them as you are to bring them up. As their accounting professional, it’s your duty to articulate your fees to your clients. Getting comfortable and confident about discussing fees increases the value and perception of…

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Tips for Growing Your CPA Firm’s Affiliated Entities

As more and more CPA firms venture into consulting services, they will be faced with the question of how they should expand their non-traditional services. Some of the more common service areas include technology, wealth management and specialized consulting services for a niche or industry. As firms look to these affiliated service lines and entities…

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Don’t Be Typical

“We are a full-service accounting firm serving clients throughout the area, dedicated to providing our clients with professional, personalized services and guidance in a wide range of financial and business needs.” “Since 1984, our Certified Public Accounting firm, has been providing quality, personalized financial guidance to local individuals and businesses. Our expertise ranges from valuable…

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7 Reasons CPA Firms Don’t Achieve the Growth They Desire

Growing a CPA firm isn’t easy. There are many dynamics that must align to get a team rowing in the right direction. With a distinct gap between growth rates of the best-performing firms and the rest of the pack its no surprise that high-growth accounting firms have a “secret sauce.” In this blog post, we’ve identified 7 reasons why…

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Improving the Client Experience

Caught in the busyness.  March and April are busy times in CPA firms.  We have multiple tax deadlines, calendar year-end audited financial statements are often due to clients and third parties, client meetings spike, phone calls and emails increase, and on and on.  It’s easy to get lost in this busyness and feel entitled to…

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Sponsors vs. Mentors? What’s all the Buzz?

I recently received important feedback from a client. John had been serving as a sponsor in a specific Sponsor-Protégé program we launched in his firm He is an owner and leader in a large regional, soon to be national, firm. He spoke about the profound experience of his journey to understanding exactly what sponsorship means.…

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