Ellen Choi

Ellen is a recognized thought leader in accounting AI and innovation and a serial entrepreneur with a passion for supporting innovative technology adoption in the accounting profession.   

A Stanford Engineering alumna, she began her career at Google, where she automated finance processes and optimized business performance through working in accounting, FP&A, and internal advisory projects. Her experience with outdated software in the back office ignited her passion for creating modern, delightful, and fully enterprise-grade technology solutions that empower the back-office staff.   

After earning her Harvard MBA, product leadership roles in Silicon Valley, and selling her b2b SaaS HR tech startup LarkApps, she co-founded Aiwyn, a technology company helping accounting firms digitize their practice management and automate tax compliance. At Aiwyn, she held roles of Chief Product Officer, COO, and Chief Innovation Officer over a 4+ year period. Aiwyn works with 175+ of the Top 500, has been recognized by Forbes (100 Rising Stars) and Accounting Today (Best Product), and has raised $113 MM led by KKR and Bessemer Venture Partners.   

Most recently, she founded and is the CEO of Edgefield Group, a consultancy that helps CPA firms with AI, innovation, and technology to drive growth and improve efficiency. She is part of CalCPA’s Generative AI Task Force, AICPA Engage TECH+ planning committee, and speaks on AI regularly (i.e. Accounting Today’s AI Summit and articles in Accounting Today.