The CPA Consultants’ Alliance (CPACA) is a working group of thought leaders united in their efforts to further leadership within the CPA profession. Through collaboration, we offer deliverables and solutions CPA firms can use to advance leadership in their firm.

Making a difference is a cornerstone of our work together and we believe that effective leadership is foundational to the long-term success of the profession. Register for future information from us here.


Member of the Month

Carrie square

Carrie Steffen

The Whetstone Group

Carrie is a founding shareholder and President of The Whetstone Group, Inc. Since 2000 Whetstone has provided topline growth consulting services and training to hundreds of CPA firms throughout North America. She has more than 20 years of CPA firm marketing and business development experience.

Carrie helps clients:

  • Determine how to best organize for growth and build a sustainable growth culture.
  • Develop comprehensive growth plans, providing ongoing support and consultation.
  • Establish accountability for business development and meet their revenue goals.
  • Implement follow-up strategies to help manage the sales process with prospective clients and maximize their ROI on marketing.


The CPA Consultants’ Alliance (CPACA) recently released Season 2 of Big Ideas! a podcast that explores key issues facing the public accounting profession, including managing change, leadership, remote staffing, technology, advisory, growth, and succession.

Our Blog

Normalizing Remote Work

By Sandra Wiley | January 13, 2021

It seems hard to believe right now, but just a few months ago, people were arguing that remote work couldn’t be efficient or effective in an accounting firm. Recent events put that theory to the test, and many of those naysayers have changed their tune. Still, it’s essential to consider that even as states and…

Read More

How can struggle make you a better leader?

By Sarah Elliott | December 30, 2020

Leaders struggle, too. By now, many of us have settled into a “new pandemic normal,” which basically means trying to move forward with our day-to-day responsibilities with zero clarity about what the future holds. Things are not getting easier, are they? Let’s take a step back for a moment and acknowledge the situation we are in.…

Read More

Guiding Your Talent Through Challenging Time

By Sandra Wiley | December 16, 2020

As we continue to navigate these uncharted waters, I thought I should share some thoughts and best practices for seeing your people through these tough times. Remain positive Personally, my own emotions and anxiety levels have been up and down as I watch the news, talk to friends, family members, clients and colleagues. I imagine…

Read More