Posts by Rita Keller
Trends In Accounting Firm Marketing
Eric Majchrzak is the Chief Marketing Officer for BeachFleischman CPAs, one of Arizona’s largest locally-owned CPA firms and a Top 200 largest accounting firm in the U.S. I have been a huge fan of Eric’s for several years and appreciate all of the sharing he does to help me, and others, understand and stay on top of current trends…
Read MoreHow Ya Gonna Keep ‘Em?
There is a World War I era song titled, How Ya Gonna Keep Em Down On The Farm, after they’ve seen Paris (pronounced in the song as Par-ee)? Farm boys had gone off to war in Europe at a time when farm boys knew no other life than the one they were living on the farm. Up…
Read MorePerformance Reviews & Mentoring Sessions – A Way To Communicate
I have worked with many CPA firms to establish and/or re-engineer mentoring systems and their performance review process. These two things are such an important part of the culture within public accounting firms. Of course, there is a lot to talk about and a way to communicate in these areas. In fact, communication is one…
Read MorePeople Stay Because of People
I was talking with a CPA partner recently and they commented that their firms mission statement would not inspire anyone. It was too long, too boring and no one in the firm even seemed to be able to recite it. I read a lot of CPA firm mission statements and, yes, most of them sound…
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