Practice Improvement
Accounting Firm Revenue Growth Stuck? Check Your Marketing, Business Development Alignment
Marketing and business development. When these two functions work in tandem, accounting firm growth can soar; however, too often, misaligned – or unclear – goals and expectations lead these two revenue generators to work independently and become counterproductive. Many professionals get tripped up trying to do both at the same time, so understanding the goal…
Read More.CPA Domains Available for Firms Beginning September 1, 2020
This past June, the AICPA was awarded the .cpa (dot CPA) top-level (worldwide) domain which has been reserved exclusively for entities confirmed by the AICPA to be affiliated with the CPA profession. This was done to promote long term confidence when visiting a website with the .cpa extension or receiving an email from a person…
Read MoreSecuring Client Loyalty in Uncertain Times
The 2020 coronavirus pandemic has created a lot of uncertainty. In addition to our daily routines being thrown into disorder, the accounting profession is uniquely affected in so many ways. Deadlines are shifting. Rules are changing. Even that which seemed straightforward is open to interpretation (like payroll costs!). There is comfort and security in routine,…
Read MoreHow to Work Securely at Home During the COVID-19 Crisis
The COVID-19 pandemic required accounting firms to go 100% remote virtually overnight. While a good number of firms were either already in the cloud had implemented cloud-enabled applications, or had a structure to support remote workers, there were many personnel that had never actually worked remotely and were simply not prepared to do so. In…
Read MoreWhat does a crisis reveal about your business development skills?
A common turn of phrase is that a crisis reveals our character in how we respond. While that may be true in some respects, I believe what a crisis actually uncovers is how effective we are with our skills. The question is, what is this crisis revealing about your CPA firm’s BD skills? It’s…
Read More3 Ideas to Amplify Your Business Development Efforts
Want know what it takes to grow your business? Here are 3 concepts for business development that are worth sharing. Ask the Right Questions One of the best sessions we attended at AAM 2018 was Focus Groups from Hinton Burdick’s Kacey Jones. We’ve been talking about it for years – your success in business development…
Read More6 Things Your Remote Accountant Policy Should Include (But Probably Doesn’t)
In a previous blog, we talked about some legal steps you need to take before bringing on your first remote hire. We outlined a few basic components you should include in your remote accountant policy, but we kept things pretty general. Hopefully by now you have a remote accountant policy firmly in place. But as the landscape…
Read More3 Steps for Building a Strengths-Based Firm
The war for talent has been going on for quite a while, and your team is feeling the impact. Staff is overextended. You’re losing key team members to other firms and they need to be replaced. You know you want the best possible hire, someone who can quickly start contributing and who will hopefully stay…
Read MoreTHE ACCOUNTING PROFESSION HAS BEEN DISRUPTED.
This probably isn’t an earth-shattering revelation if you’re an accountant. Over the last decade, your ability to make a decent living doing compliance work has decreased dramatically. Commercial tax operations are offering tax returns for incredibly low prices–in some cases, companies are even doing tax returns for free. If you’re the owner of a small or…
Read MoreSmall Steps to Big Change
Each year, firms hope to be more productive and profitable than the last. However, many want productivity and increased profits while everything else stays the same. In the midst of the full workloads, it can be difficult to embrace change, but making small, effective changes will position your firm for success throughout the year. Kaizen…
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