Posts by Bonnie Buol Ruszczyk
Making the Business Case for Diversity, Equity & Inclusion (DEI)
As I talk to firms around the country, many people are interested in working on making their culture more inclusive, intentionally hiring a more diverse team and looking for ways to create an environment that aims to be more equitable. It is exciting to see firms starting to have these conversations internally, and in some…
Read MorePresentations Can Cement Your Leadership Position
When was the last time you spoke in front of an audience? If the answer is “never” or “a long time ago” you may want to focus on finding an opportunity to present to an audience, either in person, through a live webinar or another online option. Many people ignore these valuable chances to address…
Read MoreCommunicating During COVID-19
As I write this from my own quarantine, I can confidently say we are in uncharted waters. Suddenly we are all trying to figure out how to work remotely, what it means to be flexible and just what needs to be communicated and to whom. As accounting and business advisory professionals, your skills – and…
Read MoreJust Say No to These Website Faux Pas
It’s 2020 and a website is no longer a novelty; it’s a necessary tool for any serious business. Making that website attractive and easy to navigate is a must, and luckily, website design has evolved to the point that the task can be accomplished without too much difficulty. Too many people see design as “making…
Read MoreWhat Do I Write About Now?
Follow this Advice and You Will Have a Plethora of Ideas! By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound efforts but may be afraid to…
Read MoreYes, You Too Can Network Successfully
Some people love meeting new people, rushing gleefully to each networking event with bells on. For most of us, it can be a painful proposition. Here are some ways to make it more fun and productive at the same time. The point of networking, after all, is simply to meet more people and have them…
Read MoreUnhappy employees are bad for your brand
I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! But why am I, a marketing specialist, talking about HR issues all of a sudden? It all boils down to taking care of…
Read MoreAn Unanticipated Outcome of Case Studies and Testimonials
When working with accounting firms, I am a staunch advocate of creating and sharing case studies and testimonials. Using these tools plentifully on your website and other marketing efforts is a great way to help potential clients visualize themselves as actual clients, picture themselves gaining the benefits of working with your firm and better understand…
Read MoreIt Pays to Give
“For it is in giving that we receive.” Francis of Assisi “Why should I give free advice?” I often am asked this question when advising clients to blog, answer questions in public forums and generally offer professional insight to their audiences. It’s a reasonable question, since like most in the accounting profession, they want help…
Read MoreYour Best Source for Content Ideas: Your Clients
Content marketing is a powerful tool and one that more and more firms are relying on to effectively communicate their work and differentiators. As it grows in popularity, we hear the same concern from a growing number of clients: How do we figure out what to say? Deciding on content to address is a crucial…
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