Rethinking Credit Card Merchant Fees

Today, we see the majority of firms reluctantly accepting credit cards from some clients to pay for their accounting services.  A relatively small number of firms advertise this option and most only bring it up either when a client specifically asks to use their card or when the firm is trying to collect on a…

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Can You Feel The Power Shift?

78 million Baby Boomers, born from 1946-1964 need to transfer responsibility, wealth, and assets over the next 12-15 years. It might be easy to lull yourself into believing that the impact of this is a ways off.  But studies estimate that 10,000 to 12,000 people are retiring every day and the impact in firms (and…

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A conversation with Managing Partners

I recently facilitated a panel discussion with three managing partners. The topic of discussion was around developing future leaders. They also shared best practices around creating a culture focused on creating value for clients, and not just what we ordinarily think of as value. True value and deep relationships that come from a focus on…

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Content Marketing: A New Tool in Your Old Toolbox

If you’ve read anything about marketing strategy in the past year or so, you’ve probably noticed the term content marketing making its way into a lot of headlines. Also known as in-bound marketing, content marketing is creating or re-publishing relevant and valuable content online in order to attract and retain clients. Content can be anything…

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Debrief Tax Season with these Five Questions

The Dust has Settled.  April 15th is over a month behind you.  Your people have probably had a chance to take at least a short breather before getting back into the swing of things. While this past busy season is still fresh in everyone’s mind, now is a great time to debrief and figure out…

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The Myths of Diversity & Inclusion

Every day there is more conversation about diversity and inclusion in the accounting profession.  The AICPA formed the National Commission on Diversity and Inclusion[1]  to begin looking at ethnic diversity which is only one aspect of diversity.  The AICPA has also had a focus on gender diversity for over thirty years which continues with the…

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Communicate To Drive Change

“Every time I find the meaning of life, they change it.” Reinhold Niebuhr Have you found the meaning of life?  If we each had to define our meaning, the meanings we’d interpret would be as diverse as our backgrounds, experiences and beliefs.  But no matter what you’re planning and expecting in this life, the one…

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Performance Reviews & Mentoring Sessions – A Way To Communicate

I have worked with many CPA firms to establish and/or re-engineer mentoring systems and their performance review process.  These two things are such an important part of the culture within public accounting firms. Of course, there is a lot to talk about and a way to communicate in these areas. In fact, communication is one…

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