What Do I Write About Now?

Follow this Advice and You Will Have a Plethora of Ideas!    By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound efforts but may be afraid to…

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Feedback Is The Breakfast of Champions…

At least it is according to Ken Blanchard, author, leadership expert and coach. And we agree – as do athletic champions! If you study championship athletes, you’ll find that not only do they appreciate feedback, but they seek it out from their coaches, teammates, other experts in their field and by watching videos of their own performance. They…

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Yes, You Too Can Network Successfully

Some people love meeting new people, rushing gleefully to each networking event with bells on. For most of us, it can be a painful proposition. Here are some ways to make it more fun and productive at the same time. The point of networking, after all, is simply to meet more people and have them…

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Marketing is Not Just for Partners Anymore

Marketing in the accounting industry has an interesting, and fairly short, history. It is not unusual to find partners who still remember when it was against AICPA rules to advertise, market, directly solicit or even participate in competitive bidding. Virtually non-existent for most of the 20th century, accounting marketing has evolved at a rather slow…

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HIRING TRENDS FOR 2015

According to a recent article on Fast Company, 70% of today’s workforce is actively looking for another job or is open to hearing about a new job opportunity. Another study tells us that a recent college graduate will hold between 15 to 20 jobs in their career. That means they are going to change jobs every…

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