When was the last time you spoke in front of an audience? If the answer is “never” or “a long time ago” you may want to focus on finding an opportunity to present to an audience, either in person, through a live webinar or another online option. Many people ignore these valuable chances to address…

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When working with accounting firms, I am a staunch advocate of creating and sharing case studies and testimonials. Using these tools plentifully on your website and other marketing efforts is a great way to help potential clients visualize themselves as actual clients, picture themselves gaining the benefits of working with your firm and better understand…

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