When to Hire a Marketing Professional

One of the more common questions I have received is, “When is the right time to hire a marketing professional?” When I talk with partners about adding a marketing professional to their team, I often evaluate their firm in the following areas: How quickly does the firm want to grow? If a firm has aggressive…

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5 Qualities that Differentiate Your Firm

By now, all of you reading this have heard of Lean Six Sigma (LSS). It isn’t a new concept. It was new to our profession back in 2007 when I first started going to conferences and presenting on the topic. Since then, we’ve worked with over 150 CPA firms to launch Lean process improvement initiatives,…

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Building a Learning Culture in Your Firm

CPAs are knowledge workers and the more thoroughly they understand how to utilize their technology and optimize the profession’s best practices to service clients, they more effective and profitable their firms will become.  One of the most important lessons I learned in my three decades in the CPA environment is that firms that have made…

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What’s the Multiple?

Valuations in the sale of accounting firms have declined in the past few years as more and more Baby Boomer practitioners seek an external solution to their succession needs. The market is behaving in a standard way to supply and demand. In today’s market what is the right multiple if you are buying or selling…

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All About Fees

Clients expect their professionals to be able to discuss their fees but are usually just as scared to ask about them as you are to bring them up. As their accounting professional, it’s your duty to articulate your fees to your clients. Getting comfortable and confident about discussing fees increases the value and perception of…

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D-Level Clients

Inside many firms, there is a sense of dread when certain client names are mentioned. Team members and even partners dread the time when they have to deal with certain clients. In the CPA profession, we call them D-level clients. Maybe some of the following descriptions might apply to those clients you dread: Fred, the…

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Be the Firm You Want to Be.

Every organization is perfectly designed to produce the results it’s producing. If you want a different result – you must change something. The originator of this phrase is debatable. Its premise is not.   The business case for change is that firms that continue to do things as they always have always at some point…

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Unhappy employees are bad for your brand

I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority!   But why am I, a marketing specialist, talking about HR issues all of a sudden? It all boils down to taking care of…

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Tips for Growing Your CPA Firm’s Affiliated Entities

As more and more CPA firms venture into consulting services, they will be faced with the question of how they should expand their non-traditional services. Some of the more common service areas include technology, wealth management and specialized consulting services for a niche or industry. As firms look to these affiliated service lines and entities…

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